Architects of the ideas
Patrick Sarkissian
Chief Archi- tect
Forever curious, Patrick is a man of possibility. He believes that in-depth observation of cultural behavior is essential to understanding and inventing possibility. He also believes that emotional connection is the soul of brand building. He is an avid student of technology, business, and consumer behavior. His fascination with the interaction between humans and brands guides the work that the firm creates within Automotive, CPG and Retail verticals. In fact, the ability to cultivate emotional trigger points in consumers is the basis by which he leads his team at Sarkissian intellectual property for their esteemed clients.
Patrick guides strategy and invention for Sarkissian Mason and its Digital Agency relationships with Mazda, Boeing, CNN, eMusic and Salvatore Ferragamo. He studied Literature at the University of Michigan. Patrick is passionate about changing the environment, third world development and gaining recognition for the Armenian Genocide.
Marybeth Atzinger
Presi- dent
Marybeth is Sarkissian Mason's in-house operations guru, ensuring there is organization as well as sanity with schedules, project scale and expenses. Interactive projects are constantly changing, but her 15 years of experience in the advertising industry (eight of those years working alongside Patrick) have given her a keen sense of how to adapt to the most seismic of shifts.
Marybeth has an incredible sense of ownership and responsibility for every project that comes through the door of Sarkissian Mason, and under her careful watch, deadlines are met, work flows smoothly and clients stay happy.
Aaron Sedlak
Creative Direc- tor
Aaron’s simple creative philosophy is that ideas come first — and this is especially true in the digital realm. Without a story, without an emotional or intellectual connection, technology is about as interesting to the typical online audience as the infomercial is to your average television viewer. But if you use technology creatively to find new ways to entertain, inspire and reward people? Then you have something truly special.
The digital world is not about networking machines, it’s about connecting people. So when you can create an experience that resonates with your audience (and adds a little joy to their day), you’re building both your brand and your business.With over ten years of experience navigating the agency world — from pocket-sized creative boutiques to far-flung global networks — Aaron has experience in the brand-building business from every angle. And in every medium.
Bill Chamness
Client Services Director
As Director of Client Services at Sarkissan Mason, Bill brings a proven track record of progressive account management skills at integrated, global, creative agencies.Bill is responsible for stewarding brand communications, engagement planning, and invention. His charge is enabling clients to outsmart and outmaneuver their competition by identifying tactical opportunities across the customer journey to tell brand stories, change consumer behavior and spark participation.
He's collected a portfolio of award-winning work from around the globe, including Grand Effies, Cannes Lions, One Show Pencils and Clios. Steeped in traditional agency experience for brands like GE, Guinness, Monster.com, Red Stripe, and Ask.com, he has been seduced by the speed and spirit of invention emergent media has brought to the fore.For Sarkissian Mason, Bill is leading a next-generation Account Management department: big agency accountability meets entrepreneurial thought leadership.
Jason Horwitz
Chief Technical Officer
With 12 years experience in creative technology & new media Jason has a long history of delivering unique work with best-of-breed digital agencies such as Firstborn, Tender & Hillman Curtis in addition to collaborating with agencies & developing popular software frameworks & platforms under his own firm, Sekati.
His work for many top-tier brands has been showcased in many books, magazines & online publications, receiving numerous accolades for its successful marriage of technology & aesthetics.For Sarkissian Mason, Jason leads a talented team of multi-faceted technologists in creating innovative client work, developing, documenting & protecting new IP, & maintaining the firms infrastructure.
Marselen Spencer
Chief Financial Officer
Marselen leverages over 12 years of experience in the areas of corporate finance, to keep a tight hold on the purse-strings at Sarkissian Mason. His additional experience in strategic analysis, mergers & acquisitions, leveraged finance, risk management & business process reengineering contributes to improving overall operations.
Marselen graduated Magna Cum Laude from Manhattan College’s School of Business with a B.S. in Economics and a B.S. in International Business. A native of Brazil, he has lived in New York for over 30 years and is fluent in Portuguese with the occasional conversation in Spanish.