Emotional engagement is
media agnostic
The agency you partner with shouldn’t wait for permission to come up with game-changing ideas. In fact, any capable agency can utilize digital technology to speak to people about their brands. What differentiates Sarkissian Mason is not the media we work in – it’s what we do with it. We give consumers a reason to listen.
Sarkissian Mason’s
willingness to operate on a pay for performance model was instantly attractive to me.
First, our active listening delves into how people use technology and what they use it for. We then analyze online behavior and work with brands to formulate ideas that lead to solutions that will resonate – both emotionally and at the bottom line. We believe strategic insights lead to conversion.
Sarkissian Mason will always deliver above your expectations.
-Mike Nakashima, Chief Strategy Officer, MAZDAIt’s how we develop ideas that deliver real business results. It’s how we can be proactive enough to invent our own platforms of engagement rather than waiting around for the next big thing. Most importantly: It’s our method of delivering unmistakable value to clients.
We interviewed
10 digital agencies and
selected Sarkissian Mason
because it was the most
inventive of all.
Architects of the ideas
Patrick Sarkissian
Chief Archi- tect
Forever curious, Patrick is a man of possibility. He believes that in-depth observation of cultural behavior is essential to understanding and inventing possibility. He also believes that emotional connection is the soul of brand building. He is an avid student of technology, business, and consumer behavior. His fascination with the interaction between humans and brands guides the work that the firm creates within Automotive, CPG and Retail verticals. In fact, the ability to cultivate emotional trigger points in consumers is the basis by which he leads his team at SarkissianMason to create intellectual property for their esteemed clients.
Patrick guides strategy and invention for Sarkissian Mason and its Digital Agency relationships with Mazda, Boeing, CNN, eMusic and Salvatore Ferragamo. He studied Literature at the University of Michigan. Patrick is passionate about changing the environment, third world development and gaining recognition for the Armenian Genocide.
Marybeth Atzinger
Presi- dent
Marybeth is Sarkissian Mason's in-house operations guru, ensuring there is organization as well as sanity with schedules, project scale and expenses. Interactive projects are constantly changing, but her 15 years of experience in the advertising industry (eight of those years working alongside Patrick) have given her a keen sense of how to adapt to the most seismic of shifts.
Marybeth has an incredible sense of ownership and responsibility for every project that comes through the door of Sarkissian Mason, and under her careful watch, deadlines are met, work flows smoothly and clients stay happy.
Aaron Sedlak
Creative Direc- tor
Aaron’s simple creative philosophy is that ideas come first — and this is especially true in the digital realm. Without a story, without an emotional or intellectual connection, technology is about as interesting to the typical online audience as the infomercial is to your average television viewer. But if you use technology creatively to find new ways to entertain, inspire and reward people? Then you have something truly special.
The digital world is not about networking machines, it’s about connecting people. So when you can create an experience that resonates with your audience (and adds a little joy to their day), you’re building both your brand and your business.With over ten years of experience navigating the agency world — from pocket-sized creative boutiques to far-flung global networks — Aaron has experience in the brand-building business from every angle. And in every medium.
Bill Chamness
Client Services Director
As Director of Client Services at Sarkissan Mason, Bill brings a proven track record of progressive account management skills at integrated, global, creative agencies.Bill is responsible for stewarding brand communications, engagement planning, and invention. His charge is enabling clients to outsmart and outmaneuver their competition by identifying tactical opportunities across the customer journey to tell brand stories, change consumer behavior and spark participation.
He's collected a portfolio of award-winning work from around the globe, including Grand Effies, Cannes Lions, One Show Pencils and Clios. Steeped in traditional agency experience for brands like GE, Guinness, Monster.com, Red Stripe, and Ask.com, he has been seduced by the speed and spirit of invention emergent media has brought to the fore.For Sarkissian Mason, Bill is leading a next-generation Account Management department: big agency accountability meets entrepreneurial thought leadership.
Marselen Spencer
Chief Financial Officer
Marselen leverages over 12 years of experience in the areas of corporate finance, to keep a tight hold on the purse-strings at Sarkissian Mason. His additional experience in strategic analysis, mergers & acquisitions, leveraged finance, risk management & business process reengineering contributes to improving overall operations.
Marselen graduated Magna Cum Laude from Manhattan College’s School of Business with a B.S. in Economics and a B.S. in International Business. A native of Brazil, he has lived in New York for over 30 years and is fluent in Portuguese with the occasional conversation in Spanish.
We are equal parts
Calculation &
Inspiration
A big idea is the sum of it's parts. Roll over each step in our process to learn how we engage with both our clients and consumers.
IGNITION BRIEF
Coupling our 90+ years digital experience with a pragmatic understanding of your brand, we investigate a hypothesis based upon the unique challenge at hand. We believe we must explore the current market gaps, specifically how to solve consumer frustrations and surface an opportunity for invention. Our process includes a combination of intuition as well as syndicated, secondary and primary research tools. The results inspire our team of Strategists, Technologists and Creatives to generate sustainable and scalable ideas that move the needle. We call it “Ignition” because our barometer is set to ignite participation and create brand advocacy.
ACTIVATION BLUEPRINT
Building upon the ignition brief, our activation blueprint sets the stage for execution. Identifying the consumer journey along with the components of each touch-point and then effectively mapping them against an overall communication plan. This phase is the epitome of the saying “the devil is in the details” complete with a comprehensive set of process documents which provide the forum to properly manage expectations, deliverables, budgets and timelines for a flawless and successful launch.
INSPIRED INVENTION
Invention is at the core of what we do. Our approach at this phase will bring both the ignition brief and activation blueprint to life. Utilizing the power of great design, our award-winning creative team transforms the identified goals and objectives into a visually inspired experience.
OPTIMIZATION OPTICS
Understanding metrics and analytics are a key component of our DNA. We have a core suite of quantitative and qualitative tools that measure, follow and fuel the success of every campaign throughout its lifecycle. We track the ever-changing landscape daily and decode relevant data. Then, we provide recommendations for incremental improvement that optimize our work and it's effectiveness, directly increasing overall ROI.
We invent
WHAT'S NEXT
What happens when curiosity, drive and technology intersect? Patented inventions that deliver results. We spend 75% of our time coming up with creative ways to solve our client’s business problems, and 25% on developing our own IP to address issues we see in the marketplace. See a few of them here.
Clients partner with us to
ignite their brands
From retail to beauty to automotive, we help leading brands engage across the customer journey. Our approach is measurable and results-driven but fueled by an intimate understanding of driving the business forward through the often ignored white space of emotional engagement.
Even our clients’ moms are
PROUD OF OUR WORK
From fashion to automotive, we help brands find and expand on their optimal place, both in and out of the digital space – a measurable, results-driven approach that increases awareness and is fueled by emotional connection.
Connect
with Sarkissian Mason
135 West 26th Street, 5th Floor
New York, NY 10001
(between 6th and 7th Avenue)
P / 212-625-8212
F / 212-625-8211
PRESS CONTACT .(JavaScript must be enabled to view this email address)
NEW BUSINESS Bill Chamness
.(JavaScript must be enabled to view this email address)
HUMAN RESOURCES Marselen Spencer .(JavaScript must be enabled to view this email address)
GENERAL INFO .(JavaScript must be enabled to view this email address)
NEW BUSINESS Bill Chamness
.(JavaScript must be enabled to view this email address)
HUMAN RESOURCES Marselen Spencer .(JavaScript must be enabled to view this email address)
GENERAL INFO .(JavaScript must be enabled to view this email address)
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