Groundbreaking digital music club eMusic is reasserting its leading digital music offering through an integrated marketing campaign set to launch in fall 2010 by newly named agency of record Sarkissian Mason.
SOCIAL ENGAGEMENT: Salvatore Ferragamo jumps into the social media arena today with a new viral project, the W List, centered around the fall 2010 reissue of the its iconic W handbag. The project marks a redesign of Ferragamo’s Web site that’s intended to engage users and stimulate shopping.
In recognition of Sarkissian Mason’s dominant digital track record and full-service multichannel capabilities, AlixPartners, a leading global business consultancy, awarded it agency-of-record status for its company-wide brand assignment. Sarkissian’s work will include a new brand strategy, business development tools, web design, print and other non-traditional marketing components.
A problem like homelessness hides in plain sight: It’s easy not to give, because, as any city dweller knows, you simply don’t notice the homeless after a time. And even if you intend to be charitable, you’re probably loathe to give change- -and neglectful in following up with the right charities.
Using the latest technology, a traveling installation in New York City reminds passerby about the challenges facing the city’s homeless population and empowers viewers to take action.
Every once in a while, it happens. An epiphany -- fully materialized and smacking you between the eyes. Mine came to me on a recent evening while lounging on the couch, recovering from another day of doing the due-diligence dance with my beloved clients. And this one was a paradigm-shifter: Just as video killed the radio star, metrics are killing creativity.
A street-based innovation in charitable giving that amplifies the growing use of mobile donations by adding an interactive virtual demonstration was launched on building sides in downtown New York today by digital innovation agency Sarkissian Mason, on behalf of Pathways to Housing, a New York-based agency that provides apartments and services for the homeless.
In an unprecedented demonstration of the power of metrics, digital innovation agency Sarkissian Mason is using its own website to reveal a sad-but-true take on the state of the marketing industry: the view that metrics are limiting creativity.
eMusic Amps Up Digital Music Brand Names Sarkissian Mason Agency of Record